When what’s worked stops working.
I’m Beco Lichtman, a speaker and writer who helps people and organizations—especially the high-capacity ones carrying a lot—reimagine what’s next when what once made sense no longer fits.
The Art of What Now
The Art of What Now helps people—especially the high-capacity ones who rarely slow down—pause, reflect, and find a way forward, whether it’s a small shift or a bold leap.
This isn’t about hype or quick fixes. It’s about creating space to tell the truth, see what’s changed, and take the next step with clarity and courage.
High-capacity people often hit these moments the hardest, because they’re the ones everyone relies on—and the ones least likely to say they’re struggling. When what’s worked stops working, most of us do one of three things: we freeze, we retreat, or we evolve. The Art of What Now is about choosing evolution—not by blowing everything up, but by finding the courage to begin again with honesty and clarity.
The Talk
What Now: When What Used to Work Stops Working
Most people — and most organizations — eventually hit a moment when what once made sense no longer fits. The strategies, roles, or ways of operating that felt solid suddenly feel too heavy, too small, or out of step with who we are now.
This keynote takes audiences into that moment. Through story, honesty, and grounded insight, Beco helps people pause long enough to see what’s shifting, reconnect with what matters, and take one real step toward what’s next.
It resonates with high-capacity people and teams who rarely slow down — the ones carrying a lot quietly and expected to keep it all together even when something inside them is changing.
What people walk away with:
- Recognize the “What Now” moment when it arrives — personally or organizationally.
- Understand why old strategies stop working, and why that’s not a failure.
- Create space for truth: what no longer fits, and what might want to emerge next.
- Take one grounded step toward alignment — in work, leadership, or life.
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For individuals and organizations alike, it’s a rare chance to pause, reconnect, and move forward with purpose.
The Work
My work lives at the intersection of clarity, courage, and change—especially for high-capacity people navigating pressure, transition, or internal shifts. I speak with people and organizations navigating their “what now” moment: the space between what was and what’s next.
I focus on the human experience beneath every strategy and transition—the moments of truth, uncertainty, and realignment that shape how we move forward. Through talks and shared experiences, I create spaces where people can pause, notice what’s shifting, and move ahead with renewed focus and honesty.
Because the hardest part of change isn’t making the plan. It’s finding the courage to tell the truth.
The Guide
The Art of What Now Starter Guide
A short, honest guide to help you pause, take stock, and begin again without the pressure to have it all figured out.
The Journal
The Art of What Now Journal
Ongoing reflections, essays, and real stories about what happens when what’s worked stops working. It’s where the ideas behind the talks live on.
About Beco
I’m Beco Lichtman, a speaker and writer who has built, burned out, and begun again more than once. Over time, I’ve learned that the hardest part of change isn’t the logistics; it’s the honesty.
Today I create spaces where high-capacity people can drop the act, tell the truth, and reset—whether it’s in a conference hall, a retreat, or a community gathering.
